“يعم جيبلك حد يعملك اعلان ممول بلا استراتيجية بلا وجع راس”
بهذه العبارة اختتم (علي) نصيحته لصديقه سعيد صاحب المشروع الذي كان يشتكي له ضعف المبيعات.. لكن هل هذه استراتيجية تسويقية صحيحة؟ هل الإعلان هو الحل الناجح دائمًا لمشاكل انخفاض المبيعات؟
الان سنحاول توضيح الفرق بين الإعلان و التسويق، ونوضّح مفاهيم أثارت الجدل لفترات طويلة
سنناقش الخلط الأكبر لدى أفراد المجتمع حول مفاهيم التسويق، والإعلان. ونفهم لماذا البعض يلخّص ويختصر علم التسويق بمجمله في ” الإعلانات” فقط ! حيث أن هذا ما يجعل بعض الشركات تعمل بطريقة خاطئة، وتقوم بممارسات تسويقية مغلوطة تؤثر عليها وعلى سمعة الشركة ككل. باختصار؛ عندما نقارن التسويق بالإعلان كأننا نلخّص علم الفيزياء بأكمله “بنظرية الجاذبية” لنيوتن ! لأن الخلط بين المفهومين يبخس حق عِلم كامل، قضى العلماء سنوات عديدة من أعمارهم ليقوموا ببناء أساسياته
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